Ascend Rope Access

Ascend Rope Access is the new industrial rope access and abseiling “kid on the block” in South Africa, although the project manager behind it all has worked in the industry for over 14 years. He also has Irata level 3 (International standard) and IWL level 3 (South Africa specific) certifications under his belt, making him one of the foremost industrial rope access technicians in the country.

With such lofty qualifications and experience working on, among other prestigious projects, London’s 02 Arena, 30 St Mary Axe commercial skyscraper (AKA “the Gherkin”) and Johannesburg’s Soweto Towers bungee jumping platform, he decided to start his own industrial rope access company here in South Africa, which led to the conception of Ascend Rope Access.

Being a start-up, the team at Genius Web Solution was called in to establish Ascend Rope Access’ online representation from the ground up. This required a complete website design, build and development, as well as content production and onsite Search Engine Optimization (SEO) so that we could help local and global search engines index and find the new website.

Included in this exciting new project was the need to design Ascend Rope Access a logo, branding, and rope access safety PDF’s, which our graphic designer, Rob Wahl, and project manager, Eugene Wood, collaborated on. Being in charge of the entire online aspect of this new South African business really allowed us to flex our project management muscles and we all came together to design and implement every facet of the new website, as well as the digital marketing campaign that’s going to propel it to the forefront of its competitors.

Our goal for Ascend Rope Access is to establish it as the new market leader for industrial rope access and abseiling here in South Africa.

Check out the Ascend Rope Access Website Here.

If you would like to talk to us about your start-up business or company and how you can get it online and visible to its target audience through cutting-edge web design and digital marketing strategy, don’t hesitate to contact the team here at Genius Web Solutions by filling out our quick Contact Form, emailing us at or giving us a call on +27 (0)61 464 2632.