A truly successful digital strategy requires the ongoing analysis of which marketing techniques and avenues are working for your website and which aren’t. We do this frequently to ensure that we constantly improve your website’s performance, thereby maximizing the impact of every dollar you spend!
Complete company analysis
We begin every relationship with a comprehensive company analysis and an audit of our client’s existing marketing campaigns, website, and Search Engine Optimization (SEO) compliance. We do this to gain an intimate understanding of their business, their industry and their position within the marketplace as compared to their competitors. Once we have a detailed overview of what we’re working with, we can plot a path forward to get them on an upward trajectory to much-improved search engine visibility, web traffic, and online sales!
A thorough audit of your website, SEO compliance, and current digital marketing strategies identifies where it is your online representation could be going wrong and how it can be fixed or improved to optimize your visibility, performance, and sales. This effort also goes a long way to creating a foundation for a much more rigorous, impactful, and far-reaching digital marketing campaign.
Our company analysis and website audit services are aimed at scrutinizing and providing recommendations for your website design, SEO, backlink profile, content marketing and social media strategy. What sets Genius Web Solutions apart from many of our competitors is that we’re entirely focused on your business objectives and will craft a uniquely tailored and personalized marketing campaign that meets these objectives.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Hands On / Hands Off
Subsequent to our deep analysis and audit, we’re able to effectively plan and execute projects with or without your assistance. Some clients prefer a hands-on approach to their digital marketing efforts, while others prefer to let us work our magic on our own. We’re perfectly happy either way.
A Closer Look At Our Analytics Services
Our analytics and auditing services consist of a healthy spectrum of tools and techniques, including:
Real-time analytics: Using real-time data to measure the dynamic performance of your website and digital marketing efforts.
In-page analytics: How are the various pages of your website performing and how can they be improved?
Market analysis: Who is your audience and how can we most effectively target them?
Content auditing: Is your web, blog and social media content attracting the attention of search engines?
Competitor auditing: By scrutinizing your competitors' successes and mistakes, you can skip the learning curve.
Influencer analysis: Lend great authority to your content by connecting your brand to your industry's "big name" forward-thinkers.
“Genius Web Solutions put together a SEO plan for us and they have helped our business grow. They are truly the best in the business when it comes to search engine optimization.”
CEO & Founder
“I run a small business, so I don’t have a lot of money left over for online marketing, which is why I’ve really taken to Genius Web Solutions’ SEO Tools. For only R300 a month, I have access to some really cool gadgets that help me understand my website better and how it’s performing. It’s really helped me improve my website and it’s a must-have for any small business.”
CEO & Founder
Genius Web Solutions has helped me immensely in getting my business online. My new website looks great and I’ve started enjoying a lot more attention because of the marketing plan they developed for me. I’m a very happy customer and would recommend them to any business out there!”