Category Archives: Advanced SEO Techniques

Using Google Trends

Using Google Trends To Do Your Keyword Research

Hey! Welcome back to our blog series on keyword research! If you haven’t yet read our previous installments, it’s important you do so…
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Keyword research metrics

What Are The Keyword Research Metrics I Should Be Looking At?

Hey! Welcome back to our blog series on keyword research! If you haven’t yet read our previous installments, it’s important you do so…
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Website Analysis

SITE ANALYSIS: THE JOURNEY TO SEO PERFECTION

Genius SEO Tools’ Site Analysis function helps you find and resolve any and all SEO issues relating to your website. This enables it…
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Search optimization business pointing finnger selecting seo.

Perfect Your Website’s SEO Strategy with Step-by-Step Checklists

Business owners trying to catapult their website into Google’s radar can save themselves time and precious money on the trial-and-error approach by signing…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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